How bespoke printing, and an iTunes for articles, could save the Newpaper

npk_image1.jpgSimon McGarr, editor of online periodical Tuppenceworth, and in his role as council to Digital Rights Ireland, stalwart defender of all those juicy ephemeral rights and freedoms we currently enjoy online; has had an idea. You see Simon loves newspapers. He writes about them, speaks about them, and researches them, with the intensity others reserve for rock music or sports results. So when Simon tells me newspapers are in trouble, I listen. Readers are aging and circulations declining (relative to population growth), and the question inevitably arises, how can the humble daily hope to survive? Mr McGarr thinks he has an answer. Before we get to that, let me describe how things are on the other side of the fence; because you see, I’m part of the problem. Sure I’ll trawl through the Sunday Times if it’s lying around, I’ll even pay for a Guardian once in a blue moon if I’m feeling guilty and uninformed, or heaven forbid a Herald, when they drag up (as they invariably do) some new evidence in a cold, old case that has a special importance to me. But basically, I don’t read newspapers.

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